On a packet you will often see “natural flavour” listed as an ingredient. This sounds reassuring as if it’s just a natural ingredient like a drop of pure essential oil or fruit juice. However the truth of natural flavouring will surprise many people.
Flavourings are part and parcel of mass-produced food manufacturing. They make food taste better and in many circumstances more addictive. They’re also a handy way to increase profit margins as lower quality ingredients can be used and made to taste better with flavourings.
Many people feel reassured when seeing “natural flavourings” rather than “artificial flavourings” on a packet but this article will explain why more caution is needed.
Naked juice by Pepsi that is all natural but contains flavourings
What Are “Natural Flavours”?
In it’s simplest term natural flavourings are some derived originally from natural plant or animal sources.
The FDA defines a natural flavour as:
“Something derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products thereof.”
While that may sound good the devil is always in the detail.
The lines are very blurred with modern food production and it’s not as binary as it may seem with a flavouring being either natural or artificial. Some additives that can legally be called natural in the US are required to be called artificial in EU countries as the EU rules are stricter.
Natural flavours do originate from a natural source however they are highly processed and contain many unlisted chemical ingredients.
Hidden Ingredients In Natural Flavours
During the processing solvents, emulsifiers and preservatives are often used to extract and stabilise the natural flavour chemicals.
These are needed to manufacture the favour and won’t be listed as an ingredient. These additives makeup about 80-90% of the volume of the flavouring and anywhere between 50-100 ingredients, as stated by David Andrews PhD.
The final amount of flavouring used in products is tiny, however these additives are present but not listed.
The Difference Between Artificial And Natural Flavours
The final product of flavouring in most cases isn’t actually that different regardless of if they are “natural” or artificial.
Artificial means that the flavouring is entirely human-made.
Natural flavouring do originate from a natural source but have been refined and enhanced in a lab.
The identical flavouring can be called either natural or artificial depending on the processing. Even if the final flavouring is chemically identical once all the refining and processing has taken place.
Not All Natural Flavours Are The Same
There are some natural flavours that call themselves organic compliant as they are GMO, pesticide and solvent free.
However these are more expensive and not often used. While they may contain less harmful added ingredients they are still made in a lab without full transparency of what they actually contain.
A manufacturer should be able to confirm if their natural flavours are organic.
As explored next organic natural flavours still may be harmful.
Are Natural Flavours Harmful For Health?
The final amount of the natural flavour in a portion of food is small and is difficult to link directly to health issues. Especially in the modern complex world where they present a tiny risk compared to other dangerous preventable things such as vehicle emissions.
But the problem I see with natural flavourings is people are often unaware of what they’re eating and there’s a lack of transparency. Most people see natural strawberry flavour listed and assume it’s just a bit of dried strawberries added when we now know this is misleading.
The real danger with natural flavourings is they make food addictive and unnaturally stimulate your taste buds. This makes overeating very easy and adjusts pallets to a taste that isn’t found occurring naturally in food. The overstimulating of tastebuds with added flavours may lead people to reject natural whole foods.
Summary On Natural Flavours And Health
The major problems with natural flavours are that they:
- Contain hidden solvents, emulsifiers and preservatives
- Are highly processed
- Mislead many people
- All the ingredients aren’t known
- May lead to weight gain and affect taste pallets
- Are often very similar to artificial flavourings
While the final amount of natural flavourings in a food is tiny people should be aware that they aren’t considered a healthy ingredient.
As always the best advice is to eat a diet high in whole foods that are minimally processed and natural flavourings aren’t either of these.
Notes From The Author
Once a housemate bought be some “natural blueberry flavoured goji berries”. This was a good 15 years ago when goji berries were all the rage. While they may have been using a natural blueberry flavour this one ingredient could easily have had 100 hidden ingredients. They gave me a headache and sadly did end up in the bin. I can’t find a photo online, but trust me blueberry flavoured goji berries with added sugar were a “healthy snack” product at the turn of the millennium!
Do let me know in the comments below what you think about this article on the health of natural flavourings. I’m not trying to spoil all foods and make life difficult. Just aiming to increase knowledge so you can make an informed choice. I occasionally have a nut and fruit raw bar that has natural flavours but I’m aware it isn’t as healthy as it looks. Just like when I make a choice to walk somewhere along a busy road I weigh up the risks of the toxic vehicle emissions.
My issue with natural flavours is the name and branding of products hoodwinks people into believing they’re something they aren’t. Power is knowledge and please do share this article if you found it useful and I look forward to reading your feedback.
I’m aware that the publish date of this is April the 1st but this sadly isn’t a joke and natural flavourings aren’t healthy!